With so many elements that contribute towards a successful business, getting your head around what might be going wrong with your marketing plan or what changes in marketing activity might create a shift in your business can be a daunting task. Below I’ve compiled a list of the first 6 things I look at to diagnose a companies marketing efforts.
It’s time to adapt the old communications model to one more relevant to the marketing landscape we find ourselves in.
Digital has changed the way we must approach all of the Marketing 4P’s. Not just a communications channel, the digitised consumer’s needs have changed across all functions. Find insights of how digital has changed the game in Product, Price, Place as well as Promotion.