WHY BUSINESSES FAIL AT MARKETING

WHY BUSINESSES FAIL AT MARKETING

With so many elements that contribute towards a successful business, getting your head around what might be going wrong with your marketing plan or what changes in marketing activity might create a shift in your business can be a daunting task. Below I’ve compiled a list of the first 6 things I look at to diagnose a companies marketing efforts.

THE POWER OF PURPOSE IN BUSINESS AND WHY IT MATTERS

THE POWER OF PURPOSE IN BUSINESS AND WHY IT MATTERS

Purpose is a bit of a hot topic these days. Purpose, your WHY, vision & mission – different sentiments of the same thing. It’s always existed, but it’s often been a topic reserved for the ‘soft side of business’. Marketing, HR, maybe innovation. BUT, as...