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Everything Starts Somewhere

Hi, it’s kirsty

Kirsty Weir is a marketing strategist with both national and international experience in building brands for fortune 500 companies and SMEs. Leading multi-discipline teams in category insights, market strategy and sales, Kirsty has led projects in transformational change and new business development for Beam Suntory, MILKBooks, Coca-Cola Amatil, Procter & Gamble and Mondelez International.

Having founded her own Consultancy in 2015, Kirsty continues to work with the world’s leading multi-nationals in strategic development as well as supporting the new age of businesses challenging business as we know it in the realms of sustainable innovation, value-led product development and market positioning.

Latest from the blog

Strategy
GIVE ME EXPERIENCE OR LOSE ME FOREVER – WHY BUSINESSES MUST BUILD EXPERIENCE INTO THEIR STRATEGIES
GIVE ME EXPERIENCE OR LOSE ME FOREVER – WHY BUSINESSES MUST BUILD EXPERIENCE INTO THEIR STRATEGIES

GIVE ME EXPERIENCE OR LOSE ME FOREVER – WHY BUSINESSES MUST BUILD EXPERIENCE INTO THEIR STRATEGIES

In my brand work, I often talk with my partners about experience-based strategies.  I’m not referring to events and experiential sampling or how to bring to life a brand in a physical sense.  I’m looking at the base strategy, the foundations of any marketing or...

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Strategy
WHY DIGITAL IS NOT JUST A MARKETING DISCUSSION BUT A BUSINESS WIDE ONE
WHY DIGITAL IS NOT JUST A MARKETING DISCUSSION BUT A BUSINESS WIDE ONE

WHY DIGITAL IS NOT JUST A MARKETING DISCUSSION BUT A BUSINESS WIDE ONE

Digital has changed the way we must approach all of the Marketing 4P's. Not just a communications channel, the digitised consumer's needs have changed across all functions. Find insights of how digital has changed the game in Product, Price, Place as well as Promotion.
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