Everything Starts Somewhere
Hi, it’s kirsty
Kirsty Weir is a marketing strategist with both national and international experience in building brands for fortune 500 companies and SMEs. Leading multi-discipline teams in category insights, market strategy and sales, Kirsty has led projects in transformational change and new business development for Beam Suntory, MILKBooks, Coca-Cola Amatil, Procter & Gamble and Mondelez International.
Having founded her own Consultancy in 2015, Kirsty continues to work with the world’s leading multi-nationals in strategic development as well as supporting the new age of businesses challenging business as we know it in the realms of sustainable innovation, value-led product development and market positioning.
Latest from the blog
Purpose is a bit of a hot topic these days. Purpose, your WHY, vision & mission - different sentiments of the same thing. It’s always existed, but it’s often been a topic reserved for the ‘soft side of business’. Marketing, HR, maybe innovation. BUT, as people...
In my brand work, I often talk with my partners about experience-based strategies. I’m not referring to events and experiential sampling or how to bring to life a brand in a physical sense. I’m looking at the base strategy, the foundations of any marketing or...
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